About Us

About Us

For more than 25 years, Canada based Zimor Fitness has been dedicated to creating fitness solutions that benefit both facilities and exercises. Our mission to keep people active started with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry.

Fitness has changed drastically over the last few decades, and Life Fitness has evolved with it. Countless fads have come and gone, but Life Fitness has endured to encourage people to lead active lives.

Our mission at Zimor Fitness is to develop the fitness solutions that get the world moving. And we feel that it’s extremely important to practice what we preach. The culture at Life Fitness revolves around what our products stand for—active and healthy living. Gym bags are as common as coffee mugs at our global headquarters outside of Chicago and at our nine other offices worldwide. Our product showrooms double as bustling employee gyms, and lively group workouts are an important part of the daily routine.

The best way to know everything we can about our fitness products is to use them every day. Helping people live healthier lives is what we do, and the devotion to that goal begins with our employees.

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